Top 5 Reference Apps on iOS in New Zealand: Q1 2025

In the first quarter of 2025, New Zealand's iOS reference app market showcased notable trends among the top five apps, according to data from Sensor Tower.

Google Translate maintained a consistent weekly download rate, hovering around 1.3K to 1.4K throughout the quarter. Active user numbers initially declined from 48K to 39K but rebounded to peak at 52K mid-March, before settling at 47K.

Bible Chat: Daily Devotional experienced a significant surge in weekly downloads, particularly in early March, reaching a high of 3.4K. Weekly revenue showed a steady increase, peaking at $1.3K mid-March. Active users also rose steadily, peaking at over 5.2K in early March.

Sky Guide saw fluctuating weekly downloads, with a significant jump to 2.4K in late January. Revenue peaked at $347 in early January, then gradually declined. Active users followed a similar trend, peaking at 2.1K in late January before tapering off.

The Bible app maintained a stable download rate, averaging around 800-900 per week. Active users showed a positive trend, increasing from 26K to 34K by the end of the quarter.

Night Sky experienced an increase in weekly downloads mid-quarter, with a high of 1K in late January. Revenue and active users followed a similar upward trend, with active users peaking at 1.8K in late February.

These insights reflect the dynamic nature of app engagement and revenue within the reference category in New Zealand. For more detailed insights, visit Sensor Tower.